Modern, High-Impact Website for a Diving Club
Delivered a premium, high-converting website using a lean web design approach.
Project Overview
Straits Divers partnered with Ares Branding as their organization rapidly expanded and needed a website that could better represent their mission, expertise, and growing community. Their goal was to attract new divers, strengthen credibility, and position themselves as the leading diving company in the Philippines.
We redesigned their website to be visually modern, professionally structured, and aligned with their long-term vision, ensuring it reflected the premium quality of their training and experiences.
Our Approach
We started with market research and a series of discovery sessions to understand the preferences, goals, and brand personality of the Straits Divers team. We also conducted a competitive analysis to identify visual opportunities, SEO gaps, and best-performing elements within the industry.
Using a lean web design methodology, we removed unnecessary sections and focused on what mattered most. Each page was rebuilt with a clear hierarchy, simplifying the user journey, improving readability, and supporting higher conversions. The new design balances modern aesthetics with practical functionality, ensuring a smooth experience across devices.
The Results
After 6 weeks, we launched a mobile-responsive, SEO-friendly website that accurately represents the Straits Divers brand. The new site delivers a more intuitive user experience, clearer content structure, and a professional visual identity that supports their goal of becoming the top diving company in the country.
